Approach

“Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” —Buddha

Choosing which words to use to communicate your ideas, opinions, or events should be performed with the same rigour used for managing your finances. Whether you’re communicating the outcomes of a project in a business report, requesting funding for an initiative, or speaking to a group of potential donors, your ability to successfully influence your audience depends on your choice of words. That’s where I can help.

How do I help? By understanding your audience, your communication objectives, and you. At the outset of any project, I conduct a thorough briefing with my clients to identify the key elements that will shape a successful communications strategy. With this information, I can advise on the best practices – and best choice of words – to achieve your goals.

These are some of the questions you can expect me to ask during our briefing session:

  • Who is the main audience you’re targeting with this communication?
  • What action do you want them to take, or what behaviour do you want to change?
  • What do you want the audience to think or feel afterwards?
  • What does the audience currently think or feel about you, your business, or this subject?
  • How do you want people to view you/your business? As an expert, a friend, formal/informal, an academic, an innovator?
  • How will you measure success?

Learn more about the services I offer here.

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